Believe in Yourself Challenge Day 4: SWOT Analysis

When people create case studies on businesses, they often include a SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. If  this can be done for a business, why not do one for yourself? It can help you gain insight about yourself and reinforce the idea of believing in yourself.

The concept of SWOT is usually diagrammed as squares within a larger square, representing each of the words of the acronym. It’s up to you as to which squares to place each of the words, but by convention, the upper-left square is for Strengths, while the lower-left square is for Opportunities. The upper-right square is for Weaknesses, and the lower-right square is for Threats.

Fill up each quadrant with items relating to the heading of the square. To take this a step further, ask family and friends to help you fill up each square. After you’ve filled all the squares, you can evaluate them to see what needs improvement.

Don’t let the negative aspects (Weaknesses, Threats) trip you up when creating your analysis. You are listing them to gain perspective in areas that you need your focus. In fact, some weaknesses you may not want to tackle because it doesn’t interest you. Threats are merely items to be aware of and may help you try to overcome them.

The key to success is to be as honest as possible with yourself about all the items included in the analysis. If you aren’t, it isn’t going to help you much, and you may focus on the wrong items to improve. Further, you may not be as strong in some areas as you believed, which can lead you on the wrong path as well.

A representative SWOT analysis will give you a great foundation for your life, both personally and professionally. You can use it as a tool to advance your goals. You will learn about yourself and who you are. Don’t rush this process. You want it to be as representative of yourself as possible. It’s better to take several days or even weeks than to try to list items for the sake of filling up the quadrants.

Once you feel comfortable that you have the right items for your analysis, you can use it to help you believe in yourself. It’s all there for you to reference, and it can help you to refine your goals and tasks further.